Segmenting the Plus-size Women's Apparel Consumers using Store Patronage

Poster Abstract: Segmenting Consumers Using Smart Meter Data

Existing electricity market segmentation analysis techniques only make use of limited consumption statistics (usually averages and variances). In this paper we use power demand distributions (PDDs) obtained from fine-grain smart meter data to perform market segmentation based on distributional clustering. We apply this approach to mining 8 months of readings from about 1000 US Google employees.

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

the impact of store image on patronage intention and customer loyalty (the case of hyper star store)

regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...

Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method

Virtual worlds are emerging as a promising new channel for electronic marketing and brand-related activities. However, like Second Life. This paper examines the spectrum of perceptions of consumers of four major real-life brands (Armani, Dell, Mercedes and Hublot) that have established operations in Second Life. A survey was conducted using an avatar survey bot (n=1,039). Using the FIMIX-PLS pr...